OPTIMIZATION • SVETLANA TATAUROVA

How to reduce business expenses without destroying sales

A practical approach to cost optimization: which expenses to cut, which to protect, and how to monitor the impact.

Author: Svetlana Tataurova · Updated: 2026-09-04

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Separate expenses by role

Separate mandatory costs, revenue-generating expenses, supporting expenses, and costs with no clear effect. Cutting every category equally is risky.

Focus on the economics, not the absolute amount

An expensive sales channel can be profitable if it brings high-quality customers. A cheap employee can cost the business more due to mistakes and lost customers.

Check contracts and processes

Rent, suppliers, subscriptions, logistics, commissions, and duplicate manual operations often provide opportunities for optimization without lowering product quality.

Measure the consequences

After each change, monitor sales, margin, quality, operational speed, and customer metrics. Cost savings count as successful only if they improve the business's overall economics.

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