ANTI-CRISIS REVIEW • SVETLANA TATAUROVA

Anti-crisis business review in Dubai: from problem to action plan

What to prepare for an anti-crisis review: sales, expenses, payments, and team performance. How to choose priorities and verify results.

Author: Svetlana Tataurova · Updated: 2026-09-09

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How to know if your business needs a review

Triggers can include cash shortages despite stable revenue, a drop in repeat purchases, or repeated fulfillment failures. Formulate the observed problem: what changed, when, and by how much. The phrase «marketing doesn't work» is a hypothesis; the number of paid orders per month is the data you can work with.

Which figures to prepare

Collect sales, returns, discounts, direct and fixed expenses for comparable periods. Separately show cash on accounts, expected receipts and liabilities. Profit and cash balance are different metrics. If accounting is incomplete, explicitly note the gaps—otherwise conclusions that appear precise will be based on unreliable data.

Map the customer journey

Trace the contact from advertising or recommendation through to payment and repeat purchase. Check response speed, offer quality, drop-offs and fulfillment of promises. A few real conversations help identify the reasons for losses. An increase in leads will not solve the problem if enquiries go unanswered or the customer does not understand the offer.

Check upcoming obligations

Break down expected receipts and payments by week. For each item indicate the amount, date, responsible person and level of confirmation. This helps identify when cash shortfalls will occur. Changes to contractual payments require agreement with counterparties; a management review does not replace legal or tax advice on specific obligations.

Choose three actions instead of twenty

Prioritize a problem that both affects results and allows for a verifiable action. For example: close unprocessed offers, reconcile customer receivables, fix a recurring packing error. For each task assign a responsible person, a deadline and a metric. Do not change prices, advertising channels and the entire team at the same time—the effect will be hard to evaluate.

What to discuss with Svetlana Tataurova

Prepare a description of the business, the main question, summary metrics and a list of current constraints. For the initial discussion, anonymized data without passwords and bank access is sufficient. Agree on the scope of the review and the expected deliverable: a list of causes, priorities or a support plan. Improvement depends on the starting situation and the implementation of decisions.

Frequently asked questions

Is the review only suitable for loss-making businesses?

No. It can be used when sales decline, the owner is overloaded, or the profitability of certain areas is unclear.

What to do if there is no management report?

Prepare the available sales, expenses and payment calendar. Initially, it will be necessary to reconstruct the picture and identify missing data.

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