TEAM • SVETLANA TATAUROVA

The team is busy but the business isn't growing: how to assess employee effectiveness

How an owner can evaluate team roles, workload, responsibilities and KPIs without unsystematic layoffs.

Author: Svetlana Tataurova · Updated: 2026-09-04

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Busy does not equal results

A large number of tasks does not indicate an employee's contribution to the business. For each role, define the result it is responsible for.

Check the structure

Identify duplicated functions, tasks without owners, unnecessary approvals, and roles that emerged historically but no longer fit the current model.

Align KPIs with the business economics

Metrics for sales, administration, marketing and operations should reflect outcomes that the employee can realistically influence.

Fix the system first

If employees are not given priorities, authority and standards, replacing people alone rarely solves a management problem.

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